Thursday, March 19, 2009

In which I explain why Twitter is becoming full of suck.

Poor, poor Twitter.

Say, remember when Twitter had fewer users and people weren't posting nothing but links to this and that and the other thing? And hardly ANYONE re-tweeted or used hashtags?

Aaaaaah, the good old days.

Now it's all about Social Media and the Experts and Gurus and Mavens.

What's funny is that all the social media people spend their time sucking up to the other cliquey social media people...
...which is weird to me because one would THINK that, as a social media EXPERT/MAVEN/GURU, the focus would be on drawing in the regular folk. Aren't the non-SM people the ones to whom you need to sell, to relate?

Based on some informal polling of "Regular People ie NON SOCIAL MEDIA PEOPLE", I have discovered some facts:

Nobody likes nothing but retweets.
Nobody likes nothing but LINKS, especially the self-promotion.
The hashtags! OH DEAR LORD, THE HASHTAGS.

Also? THE NUMBERS ARE MEANINGLESS.
I read some "suggestions" from "power tweeters" and laughed my ASS off. According to them, the way to grow your audience/base is to follow everyone and tweet links and do a bunch of retweets that YOU, as an SM person, feel are relevant.

So you get 2 or 3 thousand (or 10 thousand) followers and suddenly you're a "power twitter user".

First of all, that's the most ridiculous term I ever heard.
Secondly... HOW many of those 2/3/10/50 thousand people ever actually read what you have to say? Percentage-wise.
Go check out some of your 2K (or 10K+) followers and see how many people they're following besides you.
How many of your "relevant" links and retweets are actually getting NOTICED by all those thousands of followers?

Exactly.

So unless they spend 24 out of every 24 hours on twitter, the chances that they will A. See most of the stuff you post
or
2. Visit everyone's profile pages to see what's been written
are exactly SLIM and NONE.

I follow just over 500 people and I miss TONS of stuff. If I'm being honest (damn I sounded just like Simon Cowell right then), there are a handful of people whom I summize daily. The rest? I catch when I can.

I'm not saying social media doesn't have a place; nor am I saying that it can't be lucrative.
What I'm saying is that the only people who find social media interesting are OTHER people in social media.
The rest of the world could give a flying hot shit.

Every "SM" person I've run across thinks they have all the answers.
If that were true... I wouldn't be writing this post right now because you have ANNOYED THE EVERLOVIN' CRAP RIGHT OUT OF ME with your retweets and self-promotion and OH I AM A GURU/MAVEN AND I KNOW ALL THE ANSWERS AND HOW TO MAKE IT WORK.

If it were that easy, we'd all be doing it and making a fortune.
Just like Amway. Right?
Post a Comment